Marketers are using Augmented Reality(AR) Technology for Marketing

 Augmented Reality (AR) is an effective marketing tool that creates a new unique brand world, strengthens its advantages in the existing reality and gives the user a unique multimedia experience of interaction with the product.

AR is a tool that can be used for almost any product and service to enhance or emphasize brand properties.

What areas is AR used in:

  • FMCG
  • Retail
  • Game industry
  • Pharmaceutical business
  • Education
  • Medicine
  • Military industry

What features AR provides:

  • increases the likelihood of re-purchasing a product or service
  • Increases the time the audience interacts with the product
  • the brand provides an individual and unique design
  • brightly identifies the product among others
  • makes your product multimedia
  • emphasizes the strengths of the brand

Augmented reality is solution # 1, if:

  • you need to increase the company's sales in the season, in the year;
  • it is necessary to bring a completely new product to market;
  • a second wind is needed for the stagnant product;
  • you need to increase the number of repeated purchases of the product;
  • it is necessary to make a creative campaign and a WOW-action.

AR is a marketing tool that gives your customers a unique user experience and highlights the strengths of your brand.

+ 25% increase in frequency of purchases

+ 43% increase in product value

7x increase in the time of product interaction

+ 30% increase in the number of purchases

According to the Digi-Capital report, AR can reach 3.5 billion installed applications and up to $ 85-90 billion within 5 years.

Augmented reality changes the form of trade. The resource of Tractica believes that by 2019 the installed base of actively used applications of augmented reality will grow to more than 2.2 billion applications.

The impact on the market of online software sales is estimated at $ 3 billion. With the help of virtual and augmented reality, brands can profitably emphasize the advantages of their products. Experts from the Bureau of Economic Analysis and Euromonitor estimated the domestic market at $ 180 billion, and the clothing market at $ 260 billion. The use of virtual technologies will reduce the number of "real" stores.

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